AppMatic Tech designs UI and UX for OTT streaming apps, with content discovery, personalised browsing, cross-device continuity, and low-friction playback, delivered as Figma prototypes and a reusable design system. Viewers find and start content faster across phone and TV. 330+ products shipped since 2017.
Streaming apps live or die on discovery: if viewers cannot find something to watch quickly, they leave. AppMatic Tech designs browsing, personalisation, and playback flows that get viewers to content with minimal friction.
UI/UX Design Stack for Entertainment
| Layer | What AppMatic Tech uses |
|---|---|
| Design tool | Figma prototypes and handoff |
| System | Reusable component and design-token system |
| Discovery | Browse, search, and recommendation layouts |
| Continuity | Cross-device resume and watchlist |
| Research | Usability testing across phone and TV |
How AppMatic Tech Delivers This
- Map content discovery and playback journeys.
- Design browsing, personalisation, and playback flows.
- Design cross-device continuity and watchlists.
- Prototype in Figma and build a reusable system.
- Usability-test across devices and hand off with a support SLA.
Proof: Related AppMatic Tech Build
A media streaming product AppMatic Tech worked on around catalog and playback experience.
Frequently Asked Questions
- Why is discovery the focus for OTT UX?
- AppMatic Tech prioritises discovery because viewers abandon when they cannot quickly find something to watch, so browsing, search, and recommendation layouts are designed to get viewers to content fast.
- Do you design for TV as well as phone?
- Yes. AppMatic Tech designs cross-device experiences with resume and watchlist continuity, and usability-tests layouts across phone and TV form factors.
- What is delivered?
- AppMatic Tech delivers Figma prototypes and a reusable design system with engineering handoff for the streaming app build.